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Rough Country

Founded in 1975 and later merged with Heckethorn Products — one of the original manufacturers of aftermarket steering stabilizers for Jeep 4x4s — the off-road part maker Rough Country has a long-standing heritage that embodies quality craftsmanship and cutting-edge innovation. And to this day, the name Rough Country remains emblematic of well-engineered products that are leaps and bounds ahead of the competition.

Although they’ve come a long way from exclusively manufacturing shocks for Jeeps and square-body pickups, Rough Country is still guided by their characteristic spirit of spearheading new concepts, designs, and products. And like they did in the automotive industry, they continue to do so in the UTV industry. With Polaris RZR products ranging from windshields and winch mounting plates to heaters, roofs, and coil spring replacement kits, Rough Country has proven that they can hang with the best of the established players in the side-by-side space.

Headquartered in Dyersburg Tennessee and drawing off of their western culture of rugged individualism, Rough Country makes aftermarket Polaris RZR accessories for riders who aren’t afraid to push their machines to the limit. Their side-by-side lighting products are incredibly bright and resilient, while their custom Polaris RZR cargo boxes are perfect for storing and protecting tools, gear, and supplies.

There’s little doubt that the leadership, dedication, and out-of-the-box thinking that lead to the rise of Rough Country will continue to drive the firm forward in the coming years. And with ever-increasing technological advances that will engender both better products as well as cost reductions, there’s a lot to look forward to regarding the future of Rough Country!

Have a look for yourself to see which Rough Country products will benefit you and your off-road endeavors!